Lucid Motors’ President for Europe Lawrence Hamilton said on Tuesday the company is seeking retail partners as it expands across Europe this year, marking a shift from its direct-to-consumer sales model to a dealership-based approach.
The company is betting on its second model, the Gravity SUV, to increase the brand’s demand in the Old Continent — while it prepares to enter the UK, Belgium, Italy, Denmark, France, and Spain.
Registrations across its four European markets fell by more than 30% in 2025.
“Do enough Europeans know our brand? No, which is why we are becoming more visible through expansion,” Hamilton stated in a LinkedIn post on Tuesday, while sharing his new interview with the Dutch automotive outlet Autovisie.
The interview is available to read in the January edition of the magazine.
According to the executive, “over the past years, we’ve built a strong foundation, and we’re now accelerating: expanding in existing markets and entering new ones in the near future.”
The growth will be supported by “evolving our distribution model from direct-to-consumer to strategic retail partnerships,” he added, which will allow Lucid to “combine the strength of our brand experience with greater scalability.”
The European representative called for partners across the continent, saying the EV maker is “open to conversations and additional retail partnerships that share our ambition to actively drive the brand forward.”
European Markets
Hamilton added in the post that after having “entered the market deliberately and modestly with the Lucid Air,” the company is now “moving into volume segments that will significantly broaden our footprint” with its Gravity SUV and the upcoming mid-size platform.
Last month, Lucid registered 26 vehicles across its four European markets — Germany, the Netherlands, Norway, and Switzerland. Of these, 14 were listed in the Netherlands while 12 were recorded in Germany.
Some of these vehicles were Gravity units.
The company has not yet officially announced the commencement of customer deliveries; however, interim CEO Marc Winterhoff said it aimed to deliver some units before the end of 2025.
Available data show that no vehicles were registered in December in either Norway or Switzerland.
The yearly total reached 319 vehicles, a 32% decline from 470 EVs sold in 2024.
Earlier this week, Flanders Investment & Trade announced on LinkedIn that Lucid will open its first location in Belgium this year, confirming plans EV first reported in December 2024.
Additionally, according to data published by the platform EU-EVs, Lucid has registered its first vehicles in Spain late last year: four Air sedan, three of them in November and one in December.
Investor Day
This Tuesday, Lucid confirmed that it will hold its Investor Day on March 12 — a date previously disclosed by Cantor Fitzgerald analyst Andres Sheppard in a research note obtained by EV.
The analyst said the firm expects Lucid‘s midsize vehicle launch to take place in the final quarter of 2026 or the first half of 2027.
The EV maker said it will offer an “in-depth preview” of its mid-size program.
Over the weekend, interim CEO Marc Winterhoff said Lucid plans to begin ramping up deliveries on a 50,000-vehicle order from the Saudi government next year once its midsize model is in production.
The model will be manufactured at its second facility, located in the King Abdullah Economic City (KAEC) in Saudi Arabia.
Production is scheduled to begin in the second half.
