Lucid Motors is once again offering a $7,500 lease credit on its Gravity SUV, according to the company’s website and an email campaign sent to US customers on Monday, after the incentive had been set to expire on February 12.
The revived credit is paired with a trade-in program targeting Tesla, Rivian and Polestar owners as the EV maker works to boost first-quarter demand.
“Make your move to lease Lucid Gravity Touring from $799/month for 39 months, assuming customer qualifies and Conquest Offer,” Lucid said in the email seen by EV. “Plus save an additional $5,000 when you trade in a qualifying EV.”
The company’s offers page also lists 0% financing on the Gravity for up to 60 months.
The $799 monthly rate is $50 higher than the $749 Lucid advertised in January, when the headline lease assumed the full $5,000 EV trade-in allowance rather than the $2,000 Conquest Offer used in the current calculation.
The current campaign offers up to $12,500 in combined lease incentives on the Gravity — more than triple the $4,000 maximum the company promoted during the final week of February, when the lease credit was not advertised.
The $7,500 Lucid Advantage Credit, first introduced in August to replace the expired federal EV tax credit, had been extended twice before its announced February 12 expiration.
As of Tuesday, the company’s offers page confirms the credit is once again available, with delivery required by March 31.
It is unclear whether the credit was formally withdrawn after February 12 or simply not promoted during the final week of the month.
The company is targeting production of 25,000 to 27,000 vehicles in 2026, with the Gravity expected to account for the majority of output.
Lucid ended 2025 having delivered 15,841 vehicles, a 55% increase over the prior year.
Gravity Incentive Structure
The offer combines the $7,500 Lucid Advantage Credit with either a $2,000 Conquest Offer for owners or lessees of 27 premium and luxury brands, or up to $5,000 in trade-in allowances for customers trading in a Tesla, Rivian or Polestar.
The Conquest Offer and Trade-In Allowance cannot be stacked, meaning the maximum advertised lease discount is $9,500 through the Conquest route or $12,500 through the EV trade-in route.
The trade-in program creates a two-tier system: $5,000 for customers handing in a Tesla, Rivian or Polestar, and $2,000 for those trading vehicles from 24 other premium brands including BMW, Mercedes-Benz, Porsche, Audi and Land Rover.
The Conquest Offer, which does not require a trade-in, applies to the full 27-brand list. Trade-ins are available only in select states for lease and financing customers.
The Gravity Touring is advertised at $799 per month for 39 months with $6,169 due at signing.
Without the Conquest Offer, the same vehicle leases at $849 per month with $6,349 due at signing — reflecting only the $7,500 Advantage Credit.
The Grand Touring is listed at $999 per month, or $1,049 without the Conquest Offer. Both assume a 39-month term with 10,000 miles per year.
For buyers who prefer to finance, Lucid is offering 0% APR for up to 60 months on both Gravity trims — the most aggressive rate the company has offered on the model. In January, the best available financing rate was 1.99% for up to 72 months. Last September, it stood at 5.92%.
Lucid Air
The incentives extend to the Lucid Air sedan, which carries a separate Air Credit of up to $12,500 for cash buyers on the Pure and Touring trims and $15,000 on the Grand Touring, alongside the same Conquest and trade-in structure.
The Air’s financing rate is 1.99% APR for up to 60 months — higher than the Gravity’s 0% offer.
With all applicable credits, the Air Pure leases from $629 per month with $14,500 in total discounts.
Incentive Escalation
The escalation in Gravity incentives follows a pattern that began in October, when Lucid offered its first-ever $3,000 discount on the model, limited to a single showroom in Denver.
The company initially denied the discount reflected a demand issue, citing a “substantial order backlog.”
Since then, incentives have broadened nationwide and grown in scope — from a showroom-specific credit in October to the current structure five months later.
Introduced in August as a temporary measure to replace the $7,500 federal EV tax credit that expired September 30, the Lease Credit was initially set to run through December 31.
It was then extended to January 18, extended again to February 12, and — based on what the company promoted publicly — allowed to lapse, during which the maximum Gravity discount dropped to $4,000.
Gravity vs. Model X
Last week, the company launched a targeted email campaign comparing its Gravity Grand Touring against an unnamed “Leading EV Manufacturer’s Full Size SUV.”
The indirect reference to the Tesla Model X was made just 48 hours after Interim CEO Marc Winterhoff said the company views itself as the rightful heir to Tesla’s flagship models.
The side-by-side comparison, sent to US customers, pits the Gravity Grand Touring at $94,900 against a rival starting at $99,990, listing advantages across every category.
