Written by Cláudio Afonso | LinkedIn | X
Luxurious electric vehicle (EV) manufacturer Lucid Motors announced on Friday it has reached an agreement over the opened trademark dispute for its upcoming SUV.
Last December, the US-based EV charging startup Gravity Inc. had filed a “petition for cancellation” with the American Patent and Trademark Office’s Trademark Trial and Appeal Board aiming the trademark to be annuled.
The company had granted its Gravity trademark seven years ago within the category of “transportation services, namely, hired car transport; passenger transport; taxi and limousine transport”. Additionally, it had also secured it for the category of “computer software and downloadable software in the nature of a mobile application for coordinating transportation services, namely, software for the automated scheduling and dispatch of motorized vehicles.”
Moshe Cohen, CEO of Gravity, Inc., stated that he is “pleased to settle this issue amicably with Lucid” adding that both companies “will work together to ensure everyone in the industry understands the distinct value of our brands.”
After delivering the first units of the luxurious electric sedan Lucid Air in late 2021 — which has became less and less expensive over the last months — Lucid Motors is now preparing to start production of its second model.
Named Gravity, Lucid’s SUV is designed with seven seats across three rows and aims for a 440-mile range with production starting later this year.
On late Thursday, Lucid’s Head of Global Communications Nick Twork shared on X one of the first Gravity bodies from the automated production line after visiting the factory with the CEO and CTO Peter Rawlinson.
On the social media platform X, Twork stated, “Got to spend some time with Lucid Motors CEO Peter Rawlinson at our Arizona manufacturing facility this week. Here’s one of the very first Lucid Gravity bodies off our automated production line,”
In a recent interview on the podcast “The Luxury Item with Scott Kerr,” Rawlinson expressed bold confidence in the new model, criticizing the current electric SUVs on the market by stating, “none of the electric SUVs available are very good.”
“This car will have driving dynamics and performance that exceed a Lamborghini Urus,” Rawlinson remarked.
“Yes, there are many EV SUVs out there, but none of them are very good. I’m sorry, they’re not. None of them have anything like the dynamic performance of Gravity. None of them have the range, the practicality, the interior space, or the compactness and versatility that Gravity offers.”
In the same interview, Rawlinson voiced concerns about the advantages Chinese automakers enjoy due to substantial government support and lower labor costs.
“I really believe, first of all, in a free market economy. But I think we do need to recognize that there isn’t a level playing field in what could be a free market economy. Because the degree of government support and incentivization that the Chinese automakers receive is nothing like what we see in the West,” Rawlinson stated.
The chief executive emphasized the challenges posed by China’s lower labor rates, which make it difficult for Western companies to compete on cost. Despite these challenges, he expressed confidence in Lucid’s technological edge.
Written by Cláudio Afonso | LinkedIn | X
