Written by Matilde Alves | Edited by Cláudio Afonso
Zeekr, an EV brand under Geely Holding Group, registered 2,400 vehicles in China from February 3 to 9, according to data shared by Li Auto on Tuesday.
In the previous two weeks combined, the company had recorded 4,500 vehicles.
Production and sales in China have gradually resumed in recent days after slowing during the Chinese New Year holiday from Jan. 28 to Feb. 4. Major new energy vehicle (NEV) brands reported a sharp decline in insurance registrations last week.
Competitors
Zeekr ranked fifth among Chinese NEV startups with Li Auto leading the segment. Xiaomi and XPeng closed the podium with 4,400 and 3,400 vehicles insured, respectively.
During the same period, Nio registered 1,100 vehicles, while its sub-brand Onvo insured 370 units. Aito, a joint venture between Huawei and Seres Group, also recorded 1,100 registrations. From Jan. 20 to Feb. 3, Aito registered a total of 7,700 vehicles.
Zeekr’s 7X x Tesla’s Model Y
The Chinese brand announced its 7X model in August last year, becoming its first midsize electric SUV set to compete with Tesla’s refreshed Model Y.
The vehicle was launched in September, in China, with prices starting at $33,700. Zeekr is planning to introduce the 7X model in European markets during Q2 2025.
Tesla starts Model Y’s deliveries next month. Following the ‘Launch Series,’ the brand will launch cheaper variants and a 7-seat version later this year.
Tesla’s registrations in China dropped to 6,220 units from February 3 to February 9, 3,860 of which were ‘old’ Model Y SUVs.
Sales and expansion
Zeekr delivered 222,123 vehicles in 2024, falling short of its 2024 target (230,000) by 7,900 units. The Hangzhou-based company aims to produce 300,000 electric vehicles in 2025, a 44% growth, which would represent a monthly average of 26,600 units.
In January, Zeekr delivered 11,942 vehicles. December was a record month for the carmaker, with over 27,000 units.
The premium EV brand plans to launch its first hybrid models later this year, as well as a shooting brake model based on its Zeekr 007 model. Later this year, Zeekr aims to launch a full-size flagship SUV and a mid to large-size luxury SUV, which will be available as battery electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV).
The pure EV maker announced last month that deliveries overseas reached 15,000 units. Zeekr has expanded to Europe, first through Sweden. As of January, the brand also operated in Saudi Arabia, Australia, Thailand, Hong Kong and Israel.
Expansion in Israel happened in early 2024, and the brand aims to open its first charging stations in the country, accessible to other EV brands.
In 2025, Zeekr intends to have more than 100 stores and 70 service centers overseas, with flagship stores in key cities such as Sydney, Hong Kong, Bangkok and Dubai.
Written by Matilde Alves | Edited by Cláudio Afonso
