Geely-backed Zeekr registered 2,910 vehicles in China between July 28 and August 3, according to industry data shared on Chinese social media this Tuesday.
Down 11.8% from the 3,300 units reported a week earlier, the latest figures also mark the first time registrations have slipped below 3,000 since mid-April.
For the past eight weeks, the brand had maintained weekly registrations in the range of 3,100 to 3,300 units.
The brand was outperformed by its main competitor in the premium segment, the Nio brand, which registered 3,450 vehicles last week — up by 200 units from the week before.
Zeekr announced last Friday that it delivered 16,977 vehicles in July across all its markets, a slight sequential increase of 1.5% from June’s 16,702 vehicles.
Deliveries were also up from the 15,655 vehicles sold a year before.
From January 1 to July 31, the figures reached 107,707 units — meaning the brand surpassed 100,000 vehicles delivered year to date. It completed 33.7% of its yearly target, as it aims to deliver 320,000 vehicles by year-end.
The Zeekr Group includes the Lynk & Co brand, which delivered 27,216 vehicles last month — 3.4% up from the 26,310 vehicles registered in June.
Between the two brands, the group delivered 44,193 units last month — and a total of 258,993 vehicles from January 1 to July 31.
With a guidance of 710,000 units, the group reached 36.5% of the target in the first seven months of the year.
Zeekr recently started deliveries of its 7X SUV in Europe and in right-hand drive markets like Hong Kong and Australia. The model was launched in China in September 2024.
After beating a charging record in Slovakia earlier this year, the electric SUV received a five-star safety rating from Euro NCAP in July.
Zeekr is currently present in Sweden, where it is headquartered, Norway, Netherlands, Denmark, and officially entered Belgium and Switzerland in the beginning of July.
In mid-July, the Zeekr Group said it entered a definitive agreement to merge with Geely Automobile Holdings.
It will become a wholly owned subsidiary of Geely and will be delisted from the New York Stock Exchange.
The transaction is expected to close in the fourth quarter of 2025, subject to customary regulatory approvals and shareholder votes.
A week later, Reuters reported that the Chinese automaker had been inflating its sales numbers over the past few years, citing information from several dealers and buyers.
Zeekr was the first automaker to be publicly identified for the practice by local media outlet China Securities Journal.
The brand responded to the “innacurate” reports, saying that they refer to “display vehicles,” which have “compulsory traffic insurance but have never been issued retail invoices, nor registered or licensed at any vehicle maganement authority.”
