Zeekr, the premium EV brand backed by China’s Geely Holding Group, saw sales growth last month in Norway and the Netherlands. However, in Sweden, where it is headquartered, registrations dropped by 51%, from 167 vehicles in March to just 82 in April.
Year to date, Zeekr sold 353 EVs in the Swedish market, where it offers the Zeekr 001 shooting brake model and the Zeekr X SUV priced from SEK 677,000 ($70,200) and SEK 469,000 ($48,600), respectively.
The recently launched Zeekr 7X is joining the portfolio in Sweden. Prices start at SEK 579,000 ($60,000) and deliveries are planned to begin in June across the three European markets.
In the Netherlands, the company sold 80 vehicles last month, an increase of 29% year over year, with 43 of them being Zeekr X units — the brand’s cheapest model starts from €37,990 ($43,000). The remaining 37 units sold were Zeekr 001s, which is priced from €54,990 ($62,400).
The Zeekr 7X is also available to order in the market with prices beginning at €52,990 ($60,100).
The company registered 9 units of the SUV model in the Netherlands year to date. A total of 256 Zeekr vehicles were sold in the Dutch market since January 1.
As the Norwegian Road Federation only shows the top 20 best-selling brands, the company’s figures from April were not listed.
According to the EU-EVs platform, it sold 97 units last month in Norway, of which 70 units were the Zeekr X SUV and 23 were the Zeekr 001 sedan. The brand began vehicle deliveries in Norway last November.
The Zeekr 001 sedan is priced from NOK 533,282 ($51,400), while the Zeekr X is available from NOK 393,844 ($38,000). As it prepares to start customer deliveries over the next few months, Zeekr registered 4 units of the 7X in the country last month. The model is priced from NOK 500,087 ($48,200).
Across the three markets, Zeekr sold 259 electric vehicles in April, representing a 16.7% decline from the 311 units recorded in March. However, year over year registrations rose
Nio, one of Zeekr’s main competitors in Europe, saw a decline in overall sales across the continent, with only two units sold in the Swedish market — a 87% plunge year over year — and in the Dutch market — its weakest month in sales since it entered the Netherlands in October 2022. In Norway, Nio’s sales dropped to 29 units.
German Expansion
In late April, EV was exclusively told by a person familiar with the matter that Zeekr would be entering the German market in a partnership with local dealership distributors.
The brand had initially planned to launch in Europe’s largest auto market in the first half of 2024 with a direct-to-consumer model. The same source told EV that the carmaker will collaborate with an established German aftersales service provider to ensure nationwide support and maintenance coverage.
From January 1 to April 30, the Group registered a total of 157,327 vehicles. One in three units was from its premium brand — with 55,130 EVs. It aims to sell 320,000 units in 2025, having completed 17.2% of the target so far.
Zeekr sold 3,000 vehicles in China between April 28 and May 4, according to industry data released this Tuesday, a 14.3% decline week over week.
Due to China’s Labor Holiday period and the traditional sales performance in the beginning of each month, sales of Nio, Tesla, XPeng, Leapmotor, and Xiaomi fell from the prior week. Zeekr’s brand Lynk & Co registered 5,000 units last week.
