Written by Cláudio Afonso | LinkedIn | X
Electric vehicle manufacturer Zeekr, a subsidiary of Geely Holding Group, has officially entered the Mexican market as part of its global expansion strategy. On Monday, the brand celebrated the arrival of its first batch of vehicles in Mexico.
“Take a look at the first batch of Zeekr 001 and Zeekr X models sailing to the Port of Lázaro Cárdenas. Hola México!,” the manufacturer announced on social media.
This milestone follows a Vehicle Procurement Agreement signed in February between Geely Auto and Zeekr. The agreement, effective February 7, facilitates the purchase and resale of Zeekr’s new energy vehicles (NEVs) and aftermarket parts in Mexico.
The deal sets annual purchase caps at approximately $98.7 million for 2024, $229.1 million for 2025, and $457.3 million for 2026.
Zeekr recently reported its financial results for the first quarter of 2024, revealing total revenues of $2.04 billion (RMB 14,736.8 million). The company’s gross margin increased to 11.8 percent from 7.9 percent the previous year, although it was lower than the 14.2 percent reported in the last quarter of 2023.
In May, Zeekr achieved a new monthly record by delivering 18,616 vehicles, marking a 115 percent year-over-year increase. Last year, the company delivered 118,685 electric vehicles, a 64.98 percent increase from the previous year, and it aims to double its output to 230,000 units in 2024.
Written by Cláudio Afonso | LinkedIn | X
