Geely‘s premium brand Polestar registered 186 vehicles in Norway in February, an 8.1% increase from a year earlier, making it one of the few brands to post growth in a market where most automakers declined.
Registrations nearly tripled sequentially from January’s 63 units, when the broader market plunged after EV purchase incentives ended on Dec. 31.
The January collapse was widely expected, as consumers rushed to buy vehicles before the incentive deadline, draining demand from the start of 2026.
Considering the first two months of the year, Polestar‘s sales in the country have dropped by 31% year over year, totaling 249 units.
It is the twelfth best-selling brand in the country, with a 2.6% market share.
In Norway, 98.0% of new vehicle registrations last month were fully electric.
The auto market is led by Tesla, which sold 1,210 EVs last month, capturing a 16.6% share.
Geely-backed Volvo ranked fourth, with 584 units sold and an 8.0% share.
Chinese automakers XPeng and SAIC’s MG also made the top ten, registering 388 and 258 vehicles, respectively.
XPeng, based in Guangzhou, captured 5.2% of the market, while the originally British MG attracted 3.5% of buyers.
Mixed Business Model
The company switched to a mixed business model in Norway last year, including both its showrooms in the country and local dealerships.
Local dealer ‘Bil i Nord’ represents brands like Volvo, MG, Ford, Subaru, Nissan and XPeng in the North of Norway.
Since the beginning of 2025, it has been the first authorized dealer for Polestar in Tromsø, Finnsnes, Harstad, Sortland, Svolvær, Bodø, Mo i Rana, and Mosjøen.
The premium brand has five showrooms in Norway, including one in the North — in the city of Tromsø.
Customers in Norway can purchase the Polestar 2 sedan, the Polestar 3 and 4 SUVs, and the Polestar 5 GT.
The estimated delivery time for the Polestar 2 is 5–6 months, with arrivals expected between July and August.
As of Monday, the Polestar 3 could not be configured.
The company launched a new iteration of its most expensive SUV late last year; by then, it stated that the UK would be prioritized as it is its largest market.
Deliveries of the Polestar 4 are expected between August and September, while the Polestar 5 is anticipated in the summer.
Production and Outlook
Polestar sold approximately 46,479 vehicles across Europe in 2025, according to data compiled by EV based on the national registration agencies and the EU-EVs data platform.
Its monthly registrations in Europe show sharp fluctuations largely due to the brand’s dependence on manufacturing and shipping cycles in China and the US.
The brand’s reliance on Chinese production has become a growing strategic concern amid shifting trade policies. Canada began accepting import permits on Sunday for Chinese-made EVs at a 6.1% tariff rate, replacing the 100% duty imposed in 2024.
Volvo and Polestar, both controlled by Geely, told Automotive News Canada in February that they were “assessing imports” from China but had made no decisions.
Only the Polestar 7 compact SUV is planned for European production so far.
The Polestar 2 has been produced at the Luqiao factory in Zhejiang, China, since 2020, while the Polestar 3 SUV is split between Chengdu, China, and Volvo’s plant in South Carolina, US.
The company recently started producing the Polestar 4 in Busan, South Korea. However, most of these vehicles are intended to be shipped to North America.
With the upcoming models in its lineup — refreshed iterations of its current models and the Polestar 5 GT — the brand is also planning production in China.
The Polestar 6 will be a roadster and is likely to share its platform with the high-performance sedan; however, the company said last year that the Polestar 7 will be prioritized.
Polestar will partner with Volvo Cars “to have Polestar 7 manufactured in Kosice, Slovakia, in advance of the planned launch of the premium compact SUV in 2028,” it said.
