Polestar sold approximately 46,479 vehicles across Europe in 2025, according to data compiled by EV based on the national registration agencies and the EU-EVs data platform.
Globally, the premium EV brand sold 60,119 vehicles in 2025 — marking a 34% jump from 2024.
The figures represent a 55.7% jump from 2024 — when 29,855 units were listed — mostly driven by doubling figures registered in the United Kingdom, which remains the company’s strongest market.
Last month, the brand registered 5,785 vehicles across 14 out of its 15 European markets. As of press time, registration data for Italy had not yet been disclosed.
Excluding France — where it only entered in early 2025 — and Italy, Polestar had sold 3,507 vehicles in the final month of 2024.
The premium brand backed by China’s Geely Holding Group saw its sales increase 65% compared to the same month a year ago.
The brand’s monthly registrations in Europe show sharp fluctuations largely due to the brand’s dependence on manufacturing and shipping cycles in China and the US.
The Polestar 2 has been produced at the Luqiao factory in Zhejiang, China, since 2020.
Production of the Polestar 3 SUV is split between Chengdu, China, and Volvo’s plant in South Carolina, US.
The company started production of its Polestar 4 in Hangzhou Bay, China. From late last year, the model has also been manufactured in Busan, South Korea, in a partnership with Renault Korea.
The new factory will serve North American markets, according to the brand, which also revealed that the first units have been shipped to Canada already.
It remains unclear whether vehicles will also be shipped to Europe later on.
Nordic Markets
Polestar, headquartered in the Swedish city of Gothenburg, registered a total of 7,594 vehicles in the country in 2025, a 28% increase from the prior year.
December figures jumped 11% year over year, from 902 to 998 units.
The 2025 monthly high was reached in September, when 1,004 Polestar vehicles were registered in the country.
In Norway, the brand nearly saw sales doubling year over year as last year’s results reached 3,989 vehicles, up from 2,089.
The brand sold 766 EVs in December, a 373% soar from the final month of 2024, and more than doubled the figures registered in November.
It was the second best-selling month for the brand in the Norwegian market last year, following June, when 774 units were listed.
In Denmark, however, Polestar’s sales fell year over year, dropping from 2,388 vehicles to 2,084.
In December, registrations rose 8% compared with the same month in 2024, with 245 vehicles sold, according to Mobility Denmark.
Despite this, most of Polestar’s monthly sales in 2025 were lower than in 2024, according to data available on platform EU-EVs.
In the Finnish market, the Geely-backed brand’s sales surged about 66% last year to 1,498 vehicles.
In December 2025, a total of 213 Polestar vehicles were registered in the country.
This was only 23 more than the same period a year before, but it represented a significant increase from November, when just 72 vehicles were registered.
UK and the Netherlands
The UK was Polestar‘s best sales market in both 2024 and 2025.
Sales more than doubled last year, rising from 8,693 vehicles to 16,959 units.
In December alone, 1,733 vehicles were sold — almost twice the number sold in the same month of the previous year.
Polestar sales jumped in the final month of each quarter in 2025. In September, a record 2,758 vehicles were sold in the island.
The company has recently introduced a new version of the Polestar 3 SUV, while also renaming the vehicles’ nomenclatures.
The vehicle was first launched in the UK, where demand is higher.
In neighboring country Ireland, however, sales nearly halved to 165 vehicles last year, from the 305 registered in 2024.
The brand sold only one vehicle last month — four units below November and five units below December 2024.
In the Dutch market, sales have reached 450 vehicles in December, marking Polestar‘s best result in three years and a 71.1% jump compared to the same month a year ago.
The figures represent a new record since the last month of 2022, when the Geely-backed brand registered 556 vehicles in the country.
Polestar sold 2,978 vehicles in the Netherlands last year, a 42% increase from the 2,089 units registered in 2024.
Central Europe
Polestar registered 5,007 vehicles in the German market in 2025, according to the KBA.
The struggling brand saw its sales surge 57.4% compared to 2024. However, the figures remained below the sales recorded in 2022 and 2023.
Last month, Polestar sold 781 vehicles in Europe’s largest auto market, its highest monthly figures since August 2023.
Registrations in the Benelux — including both Belgium and Luxembourg — increased by 21% to 2,901 vehicles in 2025.
Data published by Febiac showed that 189 Polestar vehicles were listed in both countries last month, a 10% drop from December 2024.
Compared to November, however, sales jumped 30%.
The brand’s best monthly result in 2025 was reached in October, when 337 EVs were registered in the region.
Polestar officially launched in France early last year, after a delay caused by a legal dispute with Citroën over similar logos.
The first vehicle was registered in April and 209 other units followed until the end of 2025.
December was a record sales month for the company there, with 93 vehicles sold.
Southern Europe
Polestar entered Portugal, Spain and Italy in mid-2022.
In both Portugal and Italy, sales in 2025 stayed at around 500 to 700 units while Spanish figures are slightly above, at over 800.
However, in the first two countries, registrations have doubled since 2024.
According to ACAP, Polestar sold 44 vehicles in Portugal last month, its second month of sales decline after a strong sales performance throughout the year.
Official registration data from the Spanish association ANFAC does not disclose registrations per brand. Italy’s ANFIA does, but Polestar sales are not reported.
According to the EU-EVs platform, the brand registered 154 EVs in Spain last month, a slight decrease from the 162 units listed a year ago.
Data suggests that Polestar sold 60 vehicles in the Italian market in November, and 25 units in December 2024.
Last month’s figures were not yet published.
Polestar Global Sales in 2025
While the brand has not yet reported monthly or yearly figures, Polestar‘s parent company Geely Holding Auto revealed on Friday that the company’s global deliveries exceeeded 60,000 units.
“Polestar, the Swedish electric performance car brand, continues making progress in its journey to improving profitability in 2025,” Geely stated. “Global deliveries of for the brand exceeded 60,000 units, representing a growth of over 30%.”
Based on the numbers in the article, European sales are expected to account for about 77% of the company’s total sales in 2025.
In the company’s latest earnings call, CEO Michael Lohscheller had already stated that European markets were the largest segment in the third quarter, making up over 75% of Polestar’s deliveries.
Polestar plans to grow its European retail footprint to more than 180 locations by 2027 and by 75% globally by the end of 2026.
The goal was reiterated in mid-August, upon the opening of a new location in Canberra, Australia.
The company has increased the number of sales points by 54% to 192, excluding China — where the EV maker is struggling with demand.
Late last year, the brand opened its “largest ever showroom” in Sweden.
