Geely-backed brand Polestar sold 820 vehicles in the UK last month, just four additional units than the 816 EVs registered a year ago.
According to data revealed by the SMMT on Tuesday, registrations fell by 68.4% sequentially, after setting a new record in June with 2,595 vehicles sold.
As also seen in figures from the previous months, registrations slowed down in the beginning of a new quarter. July was Polestar’s weakest month since February.
Registrations last month were 4.5% lower than in April, the first month of the second quarter. However, they were 9.9% higher when compared to January.
Year to date, the Gothenburg-based brand registered 9,143 vehicles in the country — a surge of 157% compared to the first seven months of 2024.
In Ireland, July figures more than doubled from a year ago — from 22 to 53 vehicles.
In Sweden, where it is headquartered, Polestar sold 538 vehicles in July, down 46.7% from the record 1,010 units registered in June, but up 42.7% year over year.
The brand’s portfolio in the UK includes its three models — the Polestar 2 sedan and both the Polestar 3 and Polestar 4 SUVs.
The EV maker is currently offering discounted prices on its lineup in the country, with its Polestar 2 sedan and Polestar 4 SUV’s starting prices lowered by £2,000 (around $2,700) to £43,160 ($58,000) and £58,000 ($78,000) respectively.
Its most expensive model, the Polestar 3 SUV, starts from £67,910, equivalent to $91,400.
The brand also set 0% APR financing for customers purchasing inventory units between July 1 and September 30.
In a total of 140,154 vehicles sold last month in the UK, 29,825 were battery electric vehicles. EV adoption in the country grew by 9.1% in July, with fully electric vehicles representing 21.3% of the market.
Internal combustion engine (ICE) vehicles remained the top choice for consumers in June. ICE units represented over 74,000 units — more than half of the market.
Volkswagen was the best-selling brand in the UK, followed by Ford, BMW and Audi.
The island’s best-selling model in June was the Kia Sportage, outperforming the Ford Puma. Available in both hybrid and plug-in hybrid versions, the South Korean model accounted for over 4,400 of the vehicles registered.
China’s giant BYD led the new energy vehicle (NEV) market with 3,184 vehicles sold, a fourfold soar from the same period a year ago.
It outperformed Tesla, which sold 987 units last month in the UK. The company started delivering the refreshed Model Y in June, when it recorded over 7,700 units.
XPeng, which expanded to the UK four months ago, registered 8 units in July — the second lowest result after May’s 6 vehicles.
