Polestar said Wednesday it will launch four fully electric models over the next three years in what the Geely-backed brand described as “the largest model offensive in its history.”
The Sweden-based company said it expects “low double-digit volume growth and a continued retail network expansion of 30%,” driven by revamped versions of the Polestar 2 and 4 while launching two other new models.
“The sales mix is expected to continue to evolve with an increasing share of Polestar 4,” Polestar said on Wednesday.
“Further, the Company aims to focus more on the retail channel, supported by the continued expansion of the network and its attractive model line-up, to drive quality sales growth,” the premium brand added.
Upcoming Models
The new EVs will include two entirely new models and two revamped versions of existing vehicles, marking the most aggressive product expansion since Polestar was spun off as a standalone brand in 2017.
The four models include the Polestar 5 four-door grand tourer, first presented at the IAA Auto Show in Munich last September, with customer deliveries expected from “summer 2026.”
A new variant of the Polestar 4, the company’s current best-selling model, will follow later this year with deliveries beginning in the fourth quarter of 2026.
Lohscheller said the variant will combine “the space of an estate and the versatility of an SUV” with Polestar‘s performance-oriented driving dynamics, targeting a wider customer base than the existing coupé SUV.
The next-generation Polestar 2 sedan — the model that built the brand, with over 190,000 units sold to date — is planned for launch in early 2027 as a completely new successor rather than a facelift of the current vehicle.
The Polestar 7, a compact premium SUV, is slated for 2028, entering what Lohscheller called the largest EV segment in Europe, accounting for approximately one-third of total battery-electric vehicle volumes last year.
2025 Sales
The company reported full-year 2025 retail sales of approximately 60,119 vehicles, a 34% increase over 2024, with fourth-quarter volumes rising 27% year over year to an estimated 15,608 units.
The brand’s sales network expanded by more than 50% during the year.
In its most recent financial disclosure covering the first nine months of 2025, Polestar reported a 49% increase in revenue but recorded a negative adjusted gross margin of 1.8%, a non-cash impairment charge of $739 million on the Polestar 3 in the second quarter, and continued reliance on external financing to sustain operations.
EU Sales
The company registered approximately 2,899 vehicles across its 16 European markets in January, according to data compiled by EV from national registration agencies and the EU-EVs data platform.
The figure represents a 14.6% year-over-year increase compared with 2,529 units registered across 15 markets in January 2025.
Europe remains Polestar’s dominant market, accounting for approximately 75% of global sales.
