Geely-backed automaker Polestar registered 450 EVs in Sweden throughout January, according to data released by Mobility Sweden on Monday.
Polestar has recently opened its “largest ever showroom” in Sweden as the European region continues to take an increasing share of the struggling EV maker’s global sales.
Figures decreased 4.9% from the 473 units sold a year ago, while halving (54.9%) from the 998 registrations recorded in the final month of 2025.
Last year, the Gothenburg-headquartered company sold a total of 7,594 vehicles in Sweden — a 28% increase compared to 2024.
The only other month when the premium EV maker surpassed the 1,000-vehicle mark was in September, when it registered 1,004 units.
EV Adoption in Sweden
According to Mobility Sweden, the country recorded 16,041 new registrations of passenger cars last month.
The figures marked a decline of 18.3% compared to 2024, which is due to the significant growth of ethanol cars in January and the changed tax that came into effect on February 1.
Last month, 6,710 battery-electric vehicles (BEV) were registered — achieving a 41.8% market share, up 29% year on year.
Sales of plug-in hybrid vehicles (PHEV) fell by 20% to 3,582 units — representing 22.3% of all registrations.
Both powetrains combined, which form new energy vehicles (NEV), accounted for 64.1% of all new passenger car registrations.
With a total of 774 vehicles, Volvo‘s EX40/XC40 compact SUV ranked first in terms of EV sales in Sweden.
Tesla‘s Model Y followed with 499 units. The Volkswagen‘s ID.7 fastback and its station wagon variant closed the podium with 374 units.
2025 Sales
In 2025, Polestar sold a total of 60,119 fully electric vehicles worldwide.
Of this total, 46,479 were listed in Europe, meaning that 77.3% of all registrations occurred in this region.
The global annual retail sales grew 34.0% compared to 2024, when the Geely-backed company registered 44,851 units.
Last month, Polestar‘s CEO Michael Lohscheller named 2025 the “best year ever” for the brand’s retail sales, despite the “continued external headwinds and challenging market conditions.”
“We are gaining market share and outselling many established car brands across key European markets, a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work,” the executive added.
Lohscheller replaced Thomas Ingenlath in the role in August 2024, with the latter returning to Volvo as Chief Design this Monday, February 2.
Last week, the automaker also appointed Scott Dicken as its new Chief Commercial Officer.
Brand’s Expansion
Last year, Polestar expanded its global presence by more than 50%, with a focus on Europe — its leading region in terms of sales.
In the Old Continent, the company expanded into five new markets: France, the Czech Republic, Slovakia, Hungary and Poland. Currently, the brand is present in 15 European countries.
Other overseas markets in which the premium EV maker entered in 2025 include Thailand and Brazil.
Polestar aims to grow its European retail footprint to over 180 locations by 2027.
Upcoming Models
Last September, at IAA Munich, the company debuted the Polestar 5 grand tourer with deliveries scheduled to begin in the first half of the year depending on the market.
Additionally, this year, the brand is set to release the newest generations of all its existing models: Polestar 2, 3 and 4.
Unveiled in Los Angeles in 2022, the Polestar 6 four-seater convertible roadster’s launch was postponed to 2027 last year.
A coupé SUV, named Polestar 7, is planned to be launched in 2028, the EV maker announced in July 2025.
