Geely-backed EV maker Polestar sold 134 cars in the Netherlands in May, according to data released on Monday by the automotive association BOVAG.
The figure represents the brand’s first month-over-month decline in 2025, with registrations falling 21.2% from April and 18.3% compared to May last year.
From January through May, Polestar registered 743 vehicles in the Dutch market, an increase of 11.6% year over year.
The Polestar 2 accounted for the majority of May sales, with 72 units registered — representing 53.7% of the total.
The model was last upgraded in March, with the new iteration already available to order in European markets. Prices start from €44,950 ($51,300).
The brand registered 44 units of its coupe SUV, the Polestar 4, which starts at €59,800 ($67,800), and 18 of its most expensive model, the Polestar 3.
Prices begin at €79,950 ($90,700) in the Netherlands.
Dutch EV Sales
In May, 30,188 vehicles were registered in the Netherlands — from which 25,290 were electrified, with a 83.8% market share.
Battery electric vehicles (BEV) accounted for 34.6% of the market, with 10,440 units sold — meaning that 1 in every 3 cars bought in the Dutch market was a BEV.
Hybrids remained the most popular choice among Dutch consumers, representing 49.2% of the total sales (14,850 units).
Kia remained Netherlands’ best-selling brand across all powertrains. The Hyundai Group’s brand sold 3.085 vehicles in the country last month.
It registered about 751 units of its EV3 and 800 of its Picanto, both fully electric models. The two were among the top 3 best-selling models, after Skoda’s Elroq (1,093 units).
Tesla‘s registrations fell 36% year over year to 1,057 vehicles. However, the figures showed a 176% surge when compared to April’s 382 units.
Regarding Chinese new energy vehicle (NEV) brands, BYD led with 317 vehicles, 18.3% up month over month. XPeng registered 114 units, a slight increase 8.6% from the 105 sold in April.
Premium EV brand Zeekr, also backed by Geely, recorded 155 units — nearly doubling the 80 units sold last month.
Nio‘s sales in the Dutch market fell to 5 units, down from 20 recorded a year ago and up from April, which represented its weakest month in sales in the Netherlands.
Polestar Europe
At the conference call that followed the latest results, CEO Michael Lohscheller stated that, as the company’s volume is mostly in Europe, the impact of the U.S. tariff on imported vehicles and auto parts is minimal.
“If you have 75% of your volume in Europe and see strong growth, […] then of course the focus of our work is on Europe,” Lohscheller said.
The EV maker is present across 27 markets worldwide and reaffirmed earlier in May its plans to arrive in the French market this summer, through Volvo, with Stéphane Le Guevel as country chief.
Polestar continues to target compound annual retail sales volume growth of 30-35% between 2025 and 2027. The brand plans to expand its European retail network to over 180 locations by 2027.
Polestar does not report monthly deliveries. However, in the first quarter, it said to have delivered “approximately 12,304” vehicles globally, a soar of 76% year over year.
