Premium EV maker Polestar registered 41 vehicles in the Netherlands last month, achieving a market share of 0.7%, data shared on Sunday by the national association BOVAG showed.
February sales slumpedby 73.9% from the 157 deliveries recorded a year ago, and also fell by 32.8% sequentially, reflecting the impact of reduced Dutch government support for EVs.
The figures include 24 units of the Polestar 2 sedan, one Polestar 3 and sixteen Polestar 4 vehicles.
Since the beginning of this year, the Geely-owned brand has sold just over 100 units. In 2025, the brand had sold 117 units in January alone.
Last year, Polestar sold a total of 2,978 EVs in the Netherlands, representing an 42.6% jump from 2024, when the company listed 2,089 units.
With 450 deliveries, last December delivered the strongest result in three years for the Gothenburg-based firm.
The figures surged 71.1% compared to the 263 vehicles sold in December 2024.
As of February, the highest monthly sales figure in the Dutch market remains at 556 units, set in the last month of 2022.
EV Adoption
According to BOVAG, 22,380 passenger cars were registered in the Netherlands last month, marking a 19.6% decrease compared to February 2025.
Of those, 6,805 were fully electric, down 33.1% year over year. The powertrain reached a market share of 30.4%, a 6.2 percentage point decline.
Hybrid vehicles accounted for 13,059 units — or 58.4% of all registrations — rising 4.5% from a year ago and gaining 13.5 percentage points of market share.”
With the end of the tax exemption on zero-emission (ZEV) passenger cars at the start of last year, and the recent increases to the “bijtelling” EV rate, the Netherlands is seeing its adoption of electric vehicles weaken.
The ZEV tax exclusion was first substituted by a 75% discount in January 2025, followed by 30% this year, extending through 2028.
The promotion will fall to 25% in 2029 and will be suspended in 2030.
Late last year, the Dutch government announced that it would raise the “bijtelling” —benefit-in-kind — tax on leased EVs from 17% to 22% in 2025, with gradual increases planned for subsequent years to match petrol vehicle rates.
Business Model
Back in June 2019, Polestar unveiled the Polestar 2 fastback globally and announced a “world tour” for the model across Europe, scheduled for exactly a year later.
In June 2020, the first units of the model arrived in Zeebrugge, in the Netherlands, with sales beginning shortly after.
The company started selling its EVs in the country through a direct-to-consumer model, allowing customers to order online via its website.
However, throughout the next few years, the brand established its retail presence with the opening of stores — called Polestar Spaces.
As of October 2025, the EV maker led by Michael Loscheller operated seven retail locations in the Netherlands, with headquarters based in Beesd.
Last October, the firm also added new Dutch retail partners, such as Beverwijk and Arnhem, beginning sales, test drives, and deliveries at these locations, with permanent showrooms planned for early 2026.
Lineup
After the 2020 launch of the Polestar 2, the premium EV maker introduced three more models in the Netherlands.
Officially announced in October 2022, Polestar began taking orders for the Polestar 3 model in the Netherlands the month after.
The crossover SUV’s customer deliveries started in Europe in June 2024.
Orders for the Polestar 4 coupé SUV opened in the country in January, 2024, with the first units being delivered to European customers seven months later.
The current cheapest model is the Polestar 2, which is priced from €44,950 — equivalent to $53,100.
The Polestar 3 and Polestar 4 have higher starting prices: €80,300 and €59,800 ($94,800 and $70,600), respectively.
The Polestar 5 grand tourer is available to configure and order on the brand’s Dutch website (and in other selected countries) since last September, starting at €121,900, or $143,900.
However, customer deliveries for the latest model throughout the Old Continent are not expected until this Summer.
Smart Charging Updates
Last week, Polestar announced that it expanded smart charging rewards into France and Germany, a feature that was already present in Belgium, the Netherlands, Switzerland, and the United Kingdom.
The Geely-backed company also launched car-controlled smart charging through its ‘Polestar Energy’ app across all its European markets, including the Netherlands.
The feature is currently only available for the Polestar 2 and Polestar 4 models.
Earlier this month, Polestar added Plug & Charge to over 28,000 charging stations across the Old Continent and also integrated Tesla‘s Superchargers into its ‘PolestarCharge’ app.
On Thursday, the firm began rolling out its Google Maps live lane guidance in the Polestar 4 model in the United States and Sweden.
The rollout in the Dutch market is yet to be confirmed.
Future Plans
Last month, Polestar announced that it would launch four fully electric models over the next three years, describing the move as “the largest model offensive in its history.”
The EVs include two entirely new models — Polestar 5 and Polestar 7 — and updated versions of the Polestar 2 and Polestar 4.
The Michael Loscheller-led firm stated that it expects “low double-digit volume growth and a continued retail network expansion of 30%.”
