Geely-backed premium EV maker Polestar registered 5,007 vehicles in the German market in 2025, according to data published on Tuesday by the KBA.
The struggling brand saw its sales surge 57.4% compared to 2024. However, the figures remained below the sales recorded in 2022 and 2023.
In 2022, the company sold 6,984 vehicles. In the following year, registrations then declined to 6,288 vehicles in 2023 and 4,226 vehicles in 2024.
Polestar‘s sales in Germany are volatile month over month, as its production is based mostly in China.
Last month, Polestar registered 781 vehicles in Europe’s largest auto market, nearly doubling from the prior month’s 392 units.
The figures represent the highest monthly figure since August 2023.
The company sold twice the number of vehicles registered in December 2024 and registered year-over-year increases in every month of 2025.
Portfolio
The brand’s lineup in Germany includes the Polestar 2 sedan, with prices starting at €48,990 ($57,210).
The Polestar 3 is priced from €79,090 ($92,360) and the Polestar 4 begins at €61,900 ($72,285).
The company is offering 0% financing rate for purchases of 2025 models of both SUVs, with no expiration date.
Orders placed on Monday for the Polestar 4 have an estimated delivery time of “early February,” while the Polestar 2 is only expected to be delivered in April-May 2026.
In October, the company launched a new version of the Polestar 3, with faster DC charging and a new 800-volt electrical architecture.
The EV maker said the upgraded model would start being delivered in 2026, with the UK market first.
As of press time, customers cannot customize the Polestar 3 on the German website.
However, several 2025 models are available in inventory, with deliveries starting from February and prices beginning at €79,790 ($93,210).
It is still unclear when the new iteration will be released to the market.
Polestar 5 Debut
In September, Polestar debuted the Polestar 5 at Germany’s IAA Auto Show, in Munich.
The production model is based on the Polestar Precept concept first unveiled in 2020 and introduces the company’s first 800-volt electrical architecture and in-house developed rear motor.
In Germany, the Grand Tourer is priced from €118,600, equivalent to $138,550.
According to the company’s website, deliveries are expected to start in “Spring 2026.”
At the same Munich event, Polestar CEO Michael Lohscheller said the EV maker will prioritize working on its Polestar 7 over the roadster Polestar 6, which will give the company its biggest volume potential yet, as prices go lower.
Leadership Changes
In July, the company appointed Jan Grindemann as the new country chief for Germany, a day after revealing it became the official mobility partner of the German football club Borussia Dortmund for the next three seasons.
Jan Grindemann was the former chief of Corvette’s European business (since early this year) and BYD Germany (2024) as part of the partner Hedin Mobility Group.
Grindemann replaced Willem Baudewijns, who held the role of Managing Director of Polestar Germany while also serving as Managing Director of Polestar Netherlands.
Baudewijns has returned to focus solely on the Dutch market.
European Sales
As the year came to an end, Polestar saw registrations increase in multiple European markets — typical of the final month of the year in the auto industry.
Registrations in the Dutch market have reached 450 vehicles in December, marking the EV maker’s best result in three years.
In Sweden, where it is headquartered, the EV maker sold 998 vehicles, of which 828 were its Polestar 4 SUV — it ranked second compared to EV models in the market last month.
In Norway, the brand sold 766 vehicles in December. Figures nearly quintupled from a year before.
Polestar held a silent protest last month in Brussels, a day before the European Commission presented its proposal to scale back from the 2035 ban of combustion engine vehicle sales in the bloc.
CEO Michael Lohscheller had spoken openly about this policy change over the past few months, against industry leaders who have pressured the EU to go back on its intent.
Earlier in December, the executive had noted that “pausing 2035 is just a bad, bad idea. I have no other words for that.”
