Polestar has sold approximately 2,899 vehicles across its 16 European markets during January, according to data compiled by EV based on the national registration agencies and the EU-EVs data platform.
A total of 2,529 units were registered across 15 markets in January 2025, as sales in France had not yet started. The figures indicate a 14.6% increase year over year.
Its sales performance across Europe last month varied significantly by country.
The Nordic markets recorded overall year-over-year declines, while Central and Southern European ones saw their sales surge.
Polestar‘s monthly registrations show sharp fluctuations largely due to the brand’s dependence on manufacturing and shipping cycles in Asia and America.
In December, the brand registered 5,878 vehicles across Europe, which indicates that January figures have halved from the prior month.
The auto industry usually slows down at the beginning of each year with scaled back incentives across several European markets also playing a role.
Production
The Polestar 2 has been produced at the Luqiao factory in Zhejiang, China, since 2020.
The newest model in the lineup — the Polestar 5 — will also be produced in China, at a Geely‑operated facility in Chongqing, as stated by the brand.
Production of the Polestar 3 SUV is split between Chengdu, China, and Volvo’s plant in South Carolina, US.
Late last year, production of the Polestar 4 expanded beyond Hangzhou Bay, China, to include manufacturing in Busan, South Korea, through a partnership with Renault Korea.
The first units have been shipped to Canada ahead of the year-end.
In January, a new Polestar prototype was spotted testing in China, possibly an early look at the Polestar 7 coupe SUV expected to debut in 2028.
The upcoming model, in which the company will work on before the Polestar 6 roadster, will be produced in Europe.
Polestar will partner with Volvo Cars “to have Polestar 7 manufactured in Kosice, Slovakia, in advance of the planned launch of the premium compact SUV in 2028,” it said.
Nordic Markets
Polestar, headquartered in the Swedish city of Gothenburg, registered 450 vehicles in the country last month, a 5% decrease from the 473 units listed a year ago.
Compared to December, when 998 EVs were sold, last month’s sales have halved.
Last year, Polestar registered a total of 7,594 vehicles in Sweden, a 28% increase from the prior year.
The 2025 monthly high was reached in September, when 1,004 Polestar vehicles were registered in the country.
The brand’s Norwegian sales reached only 63 vehicles last month, as overall EV sales tumbled in the country due to the end of incentives.
It represented a 67% decline year over year.
Polestar sold 766 EVs in December, a 373% soar from the final month of 2024, and more than doubled the figures registered in November, as demand jumped ahead of the year-end.
Sales nearly doubled year over year in 2025, reaching 3,989 vehicles.
In Denmark, Polestar’s sales also declined year over year in January, to 95 units from 139.
Last month’s figures extended 2025’s decline, as the company saw registrations drop to 2,084 units last year, when compared to 2,388 vehicles in 2024.
In the Finnish market, the Geely-backed brand’s sales plunged 71% to just 30 units, while Iceland saw registrations decline from seven units to just five.
UK and Ireland
The company sold 1,070 vehicles in the UK last month, a 43% increase from January 2025.
It marked the company’s 13th consecutive month of year-on-year growth.
The UK was Polestar‘s best sales market in both 2024 and 2025.
By the end of 2025, a total of 16,959 Polestar EVs had been registered in the country, doubling the number sold in the previous year.
The company has recently introduced a new version of the Polestar 3 SUV, while also renaming the vehicles’ nomenclatures.
The vehicle was first launched in the UK, where demand is higher.
In neighboring country Ireland, sales also jumped by 78% in January, reaching 73 units.
Last month’s sales alone equal half of the total units sold in the country in 2025 — as 165 units were registered.
The figures had halved from the 305 registered in 2024.
Central Europe
Polestar sold 61 vehicles in the Netherlands in January, nearly halving from the 117 units registered a year ago.
In the final month of 2025, sales reached 450 vehicles, marking Polestar‘s best result in three years and a 71.1% jump compared to the same month a year ago.
The company sold 2,978 vehicles in the Netherlands last year, a 42% increase from the 2,089 units registered in 2024.
In Germany, registrations more than doubled year over year to 532 units, despite falling 31.9% from the 781 EVs registered in December.
January 2026 marked the fourth-strongest month in the last two years in Europe’s largest automotive market.
Registrations in the Benelux — including both Belgium and Luxembourg — fell 29% year over year to 212 units last month.
Polestar officially launched in France early last year, after a delay caused by a legal dispute with Citroën over similar logos.
The first vehicle was registered in April and 209 other units followed until the end of 2025.
In the first month of 2026, a total of 46 Polestars were sold there.
Southern Europe
Polestar entered the Portuguese, Spanish, and Italian markets in mid-2022.
In 2025, sales in Portugal and Italy remained around 500 to 700 units, while figures in Spain were slightly higher, exceeding 800 units.
However, registrations in Portugal and Italy have doubled since 2024.
Last month, Polestar sold 40 vehicles in Portugal, nearly twice as many as in the same month a year earlier, according to ACAP.
In Spain, the brand registered 58 EVs last month, representing a 71% increase compared with the previous year, although official ANFAC data does not provide brand-level breakdowns.
In Italy, Polestar sold 66 vehicles last month, more than triple the sales recorded in the same month last year.
Europe’s Outlook
The premium EV brand registered approximately 46,479 vehicles across Europe in 2025, in a total of 60,119 units globally.
Europe continues to account for 75% of all Polestar sales, as previously mentioned by Chief Executive Officer Michael Lohscheller.
Polestar aims for its European footprint to grow by 75% this year and to reach more than 180 locations in 2027.
In 2025, the company has increased the number of sales points by 54% to 192, excluding China — where the EV maker is struggling with demand.
Polestar announced earlier this month that Plug & Charge is now available at over 28,000 charging stations in Europe.
The company has integrated Tesla Superchargers into its Polestar Charge app, connecting drivers to over one million charging points across the region.
