Geely-backed premium EV maker Polestar sold 303 vehicles in Germany last month, bringing its total sales in the country this year to over 1,000 units, data from Germany’s Federal Motor Transport Authority (KBA) showed on Tuesday.
Last month’s figures represent a 15% decline from the 357 units sold in March, with April being this year’s second best-selling month for Polestar. Sales surged 47% from the 206 units registered a year ago.
In the first quarter, the brand sold “an estimated 12,304” units globally — from which 855 were in Germany. Polestar delivered 1,158 vehicles in the country between January 1 and April 30.
The company currently offers its three vehicle lineup in Germany, with the best-selling Polestar 2’s prices starting at €48,990 ($55,600).
The brand is offering a limited discount of €4,000 ($4,600) on its SUV models. The Polestar 3 is priced from €74,590 ($85,000) and the Polestar 4 begins at €57,900 ($65,700) after the deduction.
Competitors
Last month, 242,728 vehicles were sold in Germany, from which 45,535 were fully electric. BEV sales represented a 18.8% market share (up 53.5% year over year), while hybrid models — including plug-in hybrids — had a share of 37.8%.
The best-selling brand in the largest car market in Europe was Volkswagen, with a 20.4% share, followed by BMW and Mercedes — all domestic brands.
When considering only new energy vehicle (NEV) brands, BYD — which sells both hybrid and fully electric models in the country — took the lead with over 1,500 units, while Tesla‘s sales tumbled to 885 vehicles, a 60% plunge from a year earlier.
Guangzhou-based XPeng sold 207 units in April, a new record since it entered the German market last year. Premium EV brand Nio sold 19 units, down 64% year over year.
April Results
Led by Michael Lohscheller, April marked the company’s best month of the year in the Netherlands, delivering 170 vehicles. In Switzerland, it sold 79 electric vehicles, bringing its year to date total to 327 units.
The brand registered 535 vehicles in Sweden in April — an 11.5% increase compared to 480 units during the same month last year. Polestar is backed by China’s Geely Holding Group, such as Zeekr, but both are headquartered in Gothenburg.
April sales in the UK registered a 82.7% surge year over year to 859 vehicles. Year to date, the Geely-backed brand registered 4,554 vehicles in the country, jumping 157.6% from a year earlier.
According to Motor Intelligence, 460 Polestar vehicles were sold in the United States last month. In early April, following the introduction of tariffs on imported vehicles and auto parts, the company removed the configuration option for the Polestar 2 from its U.S. website.
The carmaker will publish its 2024 annual report filing on May 14. First quarter results will also be reported this month, although no particular date has been provided.
Polestar is currently trading at $1.06, just above Nasdaq’s compliance threshold of $1.00 to avoid delisting. The stock lost 18.5% in the past twelve months.
