Written by Cláudio Afonso | LinkedIn | X
Faraday Future said Tuesday that Tin Mok, its Vice President of FF and a member of the Board of Directors, has been appointed as the new lead of the UAE market. Earlier this year, the electric vehicle manufacturer established a Middle East sales entity in Dubai.
The executive, who was one of the first employees of the company, will lead the operations in the country and the “potential future execution of the China-U.S. Automotive Bridge Strategy in the Middle East.”
Until now, Mok was leading the Global User Ecosystem team, including the Brand & Marketing Communications and User Operations.
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“Tin will provide the Company with strong experience and leadership as we move ahead towards the launch of the FF brand and products in the UAE region,” Faraday Future CEO Matthias Aydt said in a statement.
Last week, shares of the EV maker surged more than 100% to $8.5 per share a few days after the brand confirmation that it would unveil its sub-brand on September 19 alongside the “China-U.S. Automotive Bridge Strategy”.
The company has recently delivered the second car year to date as it struggles to secure enough cash to produce and deliver its ultra-luxurious EV model priced at about $300,000.
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Written by Cláudio Afonso | LinkedIn | X
