Written by Cláudio Afonso | LinkedIn | X
Denza, the premium sub-brand of the Chinese giant BYD, teased on Wednesday its expansion to the European market. In a newly created LinkedIn account under the name ‘Denza Europe’
Originally established as a 50/50 joint venture between BYD and Mercedes-Benz, Denza is now 90% owned by BYD.
“Denza is coming! As a tech-driven premium automotive brand from BYD Group, Denza blends intelligent innovation with refined design to redefine modern mobility,” the company wrote in its post.
In mid-2024, Denza’s head of European operations, Yi Sun, told Autocar that the company was focused on building a dealer network in Europe without unveiling the launch date for the premium brand.
Contacted by EV, a BYD Group spokesperson did not disclose any further details regarding the exact timeline for the European launch.
“Backed by the world’s largest new-energy vehicle manufacturer, Denza is set to introduce a sophisticated, high-performance EV experience,” BYD’s brand added in a LinkedIn post this Wednesday.
BYD entered the European passenger car market in late 2022. After expanding to Greece in early 2024, BYD announced on Friday it has arrived on the Estonian market. The Chinese company states it has now opened “over 250 stores in 20 countries in Europe”.
Founded in 1995, BYD is building its first European passenger car factory in Hungary, the company announced in December 2023, after having expanded to the Hungarian market two months earlier.
