BYD sold 441,706 vehicles in October, rising 11.5% from the prior month but declining year-over-year for the second consecutive month.
Passenger vehicles accounted for 436,856 units, down 12.7% from 500,526 in October 2024.
Year-to-date sales of the Chinese giant reached 3.7 million vehicles.
BYD’s Earnings for Q3
Last week, the company disclosed its third quarter earnings results, reporting a 32.6% drop in profit to 7.8 billion yuan ($1.1 billion), amid a sales growth slowdown in the past few months.
Quarterly gross margins stood at 17.6%, down 6.1% from the same period a year ago.
BYD offers both battery electric vehicles (BEV) and plug-in hybrid models (PHEV) in its lineup.
EV sales VS. PHEV Sales
In October, and for the seventh consecutive month, fully electric models outperformed sales of PHEVs, representing 50.9% of the registrations, at 222,559 vehicles.
BEV sales jumped from 125,000 units in January to over 195,000 units by April.
The figures have since remained steady at roughly 190,000–205,000 units per month.
On the other hand, plug-in hybrid sales have been ranging between roughly 170,000–190,000 units per month since the beginning of the year.
The only notable exception was the first month of the second quarter (July), which experienced slightly lower sales.
Overall, passenger vehicle sales have been increasing month over month since then.
BYD‘s exports reached a new record in June, with 90,049 units shipped as the company expanded globally.
However, overseas sales have declined since then, only rebounding in October, when 83,524 units were exported.
In September, sales outside China fell to 71,256 units, the lowest since February.
During the third quarter, BYD‘s overall passenger vehicle sales rose nearly 15%, while overseas sales dropped by almost 12%, highlighting a contrast between domestic growth and declining international performance.
BYD Sub-Brands
Last month, BYD‘s main brand registered 395,015 vehicles, while its sub-brands accounted for the remaining 41,841 units.
The sub-brand Fang Cheng Bao saw 31,052 vehicles sold, while Denza represented 10,135 units.
BYD‘s luxury brand Yangwang sold 654 vehicles, down from the 758 units registered in September.
Last month, the Yangwang U9X supercar beat a performance record time in the iconic Nürburgring racetrack, completing the lap in just 6 minutes, 59.157 seconds.
The vehicle outperformed the Xiaomi SU7 Ultra by about five seconds.
In July, BYD announced that the Yangwang brand will be expanding to Europe, becoming the first Chinese automaker to enter the top-tier luxury segment in the continent.
According to Executive VP Stella Li, BYD‘s Denza will also be available in the Old Continent “early next year”.
The Denza Z9 GT model was showcased at the Milan Design Week in April, and at the Munich IAA Auto Show in September.
However, the launch timeline for Yangwang in Europe remains unclear.
Late last month, BYD also unveiled its first overseas-exclusive model — the ‘Racco,’ a kei car developed specifically for the Japanese market, which will be launched next summer.
According to local media reports, BYD will also be launching a revamped version of its smallest vehicle, the Dolphin compact, in the second quarter of 2026.
Images of the heavily camouflaged vehicle were shared on Chinese social media last month, revealing a more traditional hatchback look to the model.
Recently, China’s State Administration for Market Regulation announced that over 115,000 BYD vehicles will be recalled in China due to design and battery-related safety issues — its largest recall ever.
