Written by Cláudio Afonso | LinkedIn | X
Aito, the new energy vehicle brand backed by the tech giant Huawei and the Seres Group, was the most recommended NEV brand in China in the second half of 2024, a new study from the Chinese Net Promoter Score (NPS) says.
The German premium brands BMW, Mercedes, and Audi are absent from the top 30, while Volkswagen stands as the highest-ranked German brand, positioned at 23rd place.
China Net Promoter Score (C-NPS) is the first customer recommendation rating system in the country, introduced by China’s brand evaluation authority.
Aito led the ranking with 82.0 points and it was followed by Nio and Li Auto with 80.1 and 76.3 points, respectively. Tesla ranked fourth at 75.6, followed closely by Xiaomi, which delivered its first vehicles in late March, at 75.5.
The survey asked users how likely they were to recommend their brand of vehicle to friends or family.
The Chinese brand now under Zeekr, Lynk & Co, ranking sixth at 74.2 and the Great Wall Motor’s Tank ranking seventh with 73.3 points.
BYD, one of the largest global EV manufacturers by volume, ranked 15th with a score of 68.8, while traditional automotive giants like Volkswagen and Buick fell behind, scoring 59.2 and 61.1, respectively.
The Premium German brands BMW, Mercedes-Benz, and Audi ranked 33rd, 35th and 37th, respectively.
S&P Global said recently it expects momentum in China’s new energy vehicle (NEV) market to continue in 2025 supported by trade-in schemes, car purchase incentives and government stimulus.
The firm expects car sales in 2025 to reach 89.6 million units globally, increasing 1.7% year over year.
Mentioning the full NEV tax exemption extended through the end of 2025, S&P Global sees NEV penetration as a percentage of passenger vehicles rising from 49% in 2024 to 58% in 2025.
Written by Cláudio Afonso | LinkedIn | X
