Written by Cláudio Afonso | info@claudio-afonso.com
During the last weeks, Polestar has hosted ‘test drive roadshows’ in Melbourne, Sydney, Gold Coast and Brisbane, giving more than 1,600 customers the opportunity to experience driving the Polestar 2 Model. Within 48 hours of the test drives, nearly 300 orders were placed for the Polestar 2, with deliveries expected to begin as soon as next month.
Polestar has officially commenced sales in Australia, with deliveries of the Polestar 2 set to begin in March with pre-configured vehicles. This follows Polestar’s test-drive roadshow, which has enabled over 1,600 customers to experience Polestar 2 in person at locations in Sydney, Melbourne, the Gold Coast and Brisbane. Additional dates for Sydney and Melbourne have been released.
Feedback from these events was overwhelmingly positive and demand for Polestar 2 has been strong, with Polestar reservation holders placing nearly 300 vehicle orders in the last 48 hours.
“There is incredible interest in electric vehicles in Australia, with sales increasing by more than 190 per cent year-on-year in 2021. We’re thrilled that the Polestar 2 is now here to help meet that demand,” says Polestar Australia Managing Director, Samantha Johnson.
“With 180 vehicles on-the-ground in Australia and ready for delivery in March, the Polestar 2 will further accelerate our national shift to an electric-vehicle fleet.”
Polestar 2 is the first fully electric model in the Polestar portfolio, with pricing starting at a highly competitive $59,900* for the Standard range Single motor and $64,900* for the Long range Single motor. The Polestar 2 Long range Dual motor variant headlines the Polestar 2 model range, priced at $69,900*.
The Swedish Polestar had its first-ever Super Bowl ad last Sunday and it looks like that the impact was real. The commercial was leaked by our site some hours before game and reached 55,000 views during the last 4 days. According to EDO, Polestar Commercial was 23x more effective at driving brand search than the median Super Bowl LVl ad airing. This was the first time that Polestar advertised during such an internationally watched and recognized sporting event. Kia, with its robot dog ad, outperformed by a factor of 10.7 and Nissan with a 8.5. Check the full ranking here.
Check Polestar SuperBowl commercial below:
Written by Cláudio Afonso | info@claudio-afonso.com