Written by Cláudio Afonso | info@claudio-afonso.com
The Swedish EV maker Polestar subtracted many features from its Pilot Pack without warning the reservation holders and adapting the price. Many customers noticed during the last weeks and decided to contact the company which told them that the issue it is related to the “ongoing issues with the supply ofmsemiconductors”. When asked about the pricing changes, the PR department said that they “had not been advised of any new pricing”.
When asked about the issue, the company answered: “We have ongoing issues with the supply ofmsemiconductors. Therefore we have had to remove or replace some features in the Pilot pack”. The issue was also confirmed by other customers in Denmark, Sweden, Germany and in the U.K.
When the client ordered the Polestar 2 Model he decided to pay an extra of %5,000 to get the Pilot Pack which included features such as 360° camera; Driver assistance with Pilot Assist, Adaptive Cruise Control, and Emergency Stop Assist; Driver awareness with Blind Spot Information System (BLIS) with steering assist, Cross Traffic Alert with brake support, and Rear Collision Warning & Mitigation; Automatically dimmed exterior mirrors and Park Assist side.
After the change, Polestar is now not including anymore features like Pixel LED headlights, Light sequences and the LED front fog lights with cornering lights.
On Sunday, when asked through the Chat about a deadline for the Full Pilot Pack to be delivered with the order, the customer got the following response: “As I stated above, we are not aware of our vehicles being affected and we areconfirming with the factory, we should have an answer from the factory in thenext coming days. If the answer isn’t what you are after you can cancel your order.”
During the last weeks, Polestar has hosted ‘test drive roadshows’ in Melbourne, Sydney, Gold Coast and Brisbane, giving more than 1,600 customers the opportunity to experience driving the Polestar 2 Model. Within 48 hours of the test drives, nearly 300 orders were placed for the Polestar 2, with deliveries expected to begin as soon as next month.
Polestar has officially commenced sales in Australia, with deliveries of the Polestar 2 set to begin in March with pre-configured vehicles. This follows Polestar’s test-drive roadshow, which has enabled over 1,600 customers to experience Polestar 2 in person at locations in Sydney, Melbourne, the Gold Coast and Brisbane. Additional dates for Sydney and Melbourne have been released.
Feedback from these events was overwhelmingly positive and demand for Polestar 2 has been strong, with Polestar reservation holders placing nearly 300 vehicle orders in the last 48 hours.
“There is incredible interest in electric vehicles in Australia, with sales increasing by more than 190 per cent year-on-year in 2021. We’re thrilled that the Polestar 2 is now here to help meet that demand,” says Polestar Australia Managing Director, Samantha Johnson.
“With 180 vehicles on-the-ground in Australia and ready for delivery in March, the Polestar 2 will further accelerate our national shift to an electric-vehicle fleet.”
Polestar 2 is the first fully electric model in the Polestar portfolio, with pricing starting at a highly competitive $59,900* for the Standard range Single motor and $64,900* for the Long range Single motor. The Polestar 2 Long range Dual motor variant headlines the Polestar 2 model range, priced at $69,900*.
The Swedish Polestar had its first-ever Super Bowl ad last Sunday and it looks like that the impact was real. The commercial was leaked by our site some hours before game and reached 55,000 views during the first 4 days. According to EDO, Polestar Commercial was 23x more effective at driving brand search than the median Super Bowl LVl ad airing. This was the first time that Polestar advertised during such an internationally watched and recognized sporting event. Kia, with its robot dog ad, outperformed by a factor of 10.7 and Nissan with a 8.5. Check the full ranking here.
Check Polestar SuperBowl commercial below:
Written by Cláudio Afonso | info@claudio-afonso.com