Autoliv, Inc. (NYSE: ALV), the worldwide leader in automotive safety systems, today announces its intent to collaborate with Polestar in its industry-leading initiative Polestar 0. The goal is to develop a truly climate-neutral car by 2030.
Announced in 2021, the Polestar 0 project is Polestar’s industry-leading initiative to create a truly climate-neutral car by 2030 by eliminating emissions from the supply chain and changing the way that cars are made, rather than planting trees to offset CO2 emissions. Polestar committed to this target for one simple reason: the transport sector is the fastest-growing greenhouse gas (GHG) emitting sector in the world, expected to reach a share of more than 30 per cent of total GHG emissions in the future.
The “Polestar 0” project unites companies across the automotive supply chain to leverage innovation and collaboration to address the climate crisis and change the view of how to manufacture cars in a sustainable way. The collaboration is in line with Autoliv’s commitment to be the first automotive safety supplier to become carbon neutral in its own operations by 2030 and aim for net-zero emissions across its supply chain by 2040.
Autoliv and Polestar intend to research and develop technology aiming at finding climate neutral solutions and innovations related to automotive safety such as pyrotechnics, textiles, and new generations of materials for airbags and seatbelts.
“We are happy and proud to join forces with Polestar. To reach our ambitious climate targets, we need to collaborate across the value chain. We are well-positioned to continue to support our partners and customers in achieving their sustainability goals,” says Mikael Bratt, President and CEO of Autoliv.
“It was clear from the start that this is not a solo-mission and we are very excited to present such a strong line-up of interested partners, all leaders within their fields, including Autoliv. We are leveraging innovation and collaboration to address the climate crisis,” says Thomas Ingenlath, Polestar CEO.
Some of the world’s leading automotive industry suppliers, including SSAB steel, Hydro renewable energy, ZF electric powertrains, ZKW control systems and Autoliv safety equipment, are joining forces with intent to collaborate on the Polestar 0 Project, which aims to develop a truly climate-neutral car. Uniting major companies across the automotive supply chain will enable Polestar to reach this vision while also helping the overall transport sector play its part in reducing climate impact.
Polestar has now signed Letters of Intent to collaborate with a selection of strategic partners in the realms of metals, safety, driving systems and electronics. Each of the suppliers target a specific part of the automotive supply chain with carbon emissions addressed in Polestar’s Life Cycle Assessments (LCAs) of vehicle carbon footprints. The LCAs have helped pinpoint the components and processes involved in producing cars that need to be reimagined to reduce and ultimately eliminate carbon emissions.
Polestar has extended an invitation to other suppliers, researchers, universities, entrepreneurs, investors, governmental- and non-governmental organizations, for possible collaboration. As part of this search for new partners, Polestar will be reaching out to researchers from across the globe through SDSN, the world’s largest academic network working in support of the Sustainable Development Goals and the Paris Agreement.
Hans Pehrson, leader of the Polestar 0 Project, says: “We believe in the exponential development of climate solution technologies. For this project, we must tap into solutions that are still in the innovation stage. Even more exciting is that the solutions we develop will not only benefit the automotive industry overall but help decarbonize manufacturing and society more widely as well. Wherever we look in the world we see materials like steel, aluminum, electronics and rubber. Imagine when we can make these materials climate-neutral to produce. Together, we can make the seemingly impossible happen.”
Earlier this week, our site unveiled that Polestar subtracted many features from its Pilot Pack without warning the reservation holders and adapting the price. Many customers noticed during the last weeks and decided to contact the company which told them that the issue it is related to the “ongoing issues with the supply ofmsemiconductors”. When asked about the pricing changes, the PR department said that they “had not been advised of any new pricing”.
The Swedish Polestar had its first-ever Super Bowl ad last Sunday and it looks like that the impact was real. The commercial was leaked by our site some hours before game and reached 55,000 views during the first 4 days. According to EDO, Polestar Commercial was 23x more effective at driving brand search than the median Super Bowl LVl ad airing. This was the first time that Polestar advertised during such an internationally watched and recognized sporting event. Kia, with its robot dog ad, outperformed by a factor of 10.7 and Nissan with a 8.5. Check the full ranking here.
Check Polestar SuperBowl commercial below: